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Why Your "Why" is the Secret Key to
“Success in Your Business

By Denise Michaels

Truly dedicated business owners think differently. We have a powerful "why."

Let's be honest. You may not know all the "how-tos" but your "why" provides powerful momentum that prods you and every committed business owner to keep going. After all, a famous best-selling author I worked with for years once said to me, “‘How?’ is always the weakest question.”

Even in those moments when you're clueless about what to do next or when you face obstacles. You don't need more how-tos. There are plenty of those in books. Your "why" and your passion pushes you from within. You probably couldn't imagine living any other way. Your business isn't something squeezed in around the edges of your life. It's a central focus of your life.

After all, success for most of us isn't about clawing to the top for a corner office and a closet full of expensive suits. Success is defined a little differently by every business owner. It's about living life on your terms. Doing what you want to do when you want to do it.

Here's how business owners with a powerful "why" think and act:

When we sleep we're re-charging our batteries for business.
When we work out we might be brainstorming for business.
When we jump in the shower we come up with great business ideas.
While in the car on the phone setting up a meeting for our business.
After we meditate or pray our head is clear for business.
When we go out with our spouse or partner, we're enjoying the fruits of our business and our results.

As a business owner, having a powerful "why" is essential to help you:

Build momentum and move a lot of energy.
Keep your business on an even keel even when "life happens."
Grow and take risks, even when you're out of your comfort zone.
Develop credibility among your peers that you'll be there for them.
Find ingenious solutions when you don't know what to do next.
Make the law of attraction at work for you so the right people show up.
Keep your enthusiasm and confidence level up even when things don't go your way.

If you're "why" has become fuzzy or unclear over time or your momentum has slowed, wouldn't it be great to get back that spark, that belief in yourself, that "Yesssssss!" feeling?

One secret essential to the success of many business owners is participating in a MasterMinding group. A MasterMinding group helps you remain passionate, confident and connected to your "why." These small groups of wise, dedicated business owners provide support, encouragement and a swift kick that increases your confidence and your belief in what you can achieve. And studies have proven over and over that people are attracted to people who are confident in both business and in our personal lives. It's about mindset, confidence and great ideas frequently percolate, too.

I've been part of MasterMinding groups for over 16 years. They've helped me keep focused on my "why" and develop the confidence needed to do great things. We meet weekly and support each other in achieving our goals and dreams - and in ninety minutes magic happens. Your partners provide support and believe for you what you may not be ready to believe for yourself yet.

Are you:

Dedicated to success but not as enthusiastic as you used to be?
Working as hard as ever and not getting the results you deserve?
Feeling unfocused and overwhelmed because you're pulled in so many different directions?
Ready to go to the next level with your business but you need a swift kick to motivate you to take the next step?
Open to the idea of giving and receiving support as you increase your confidence and your belief in yourself?

Any goal that impacts you as a business owner you bring to a MasterMinding group. So, if you're having a challenge with sales and getting new customers bring it to your group. On the other hand, if your health and fitness is impacting your business - discuss it with your MasterMinding group. After all, if your personal life isn't working it will eventually impact your business results.

Martin Luther King said, "Faith is taking the first step even when you don't see the whole staircase."

Week-by-week and step-by-step a MasterMinding group can help you become your best self as a business owner and the person you always dreamed of. If you're a wise business owner still committed to enjoying the success you deserve positive support and encouragement can make all the difference.

Seven Secrets Why a Swift Kick Can Help You Enjoy More Success in Your Business

By Denise Michaels

As an author, speaker and marketing mentor for home-based business owners, I've discovered as much as people say they want how-tos to create more cash flow in their business, truth is, they want the swift kick in the butt of accountability even more.

To some people, being held accountable doesn't sound like much fun. However, the benefits are amazing. And that IS fun. Knowing someone will ask you about what you accomplished a week from now will help you step up to the plate and get it done. Often, we set goals that aren't truly right for us - because we think it's what's expected. Instead of feeling bad or guilty - it's great when you release goals you've been avoiding and set new goals aligned with your values and what really matters to you. That's when you're more likely to achieve the kind of success that will make you happy.

If you've avoided important goals it's not always because you need more how-tos. It's probably because you need a few like-minded people to provide support, encouragement and ask about what you said you were going to do. It means having others who genuinely care about your results.

Here are seven secrets to how a swift kick of accountability can help you build the business you wanted from the beginning.

Reduce Procrastination: A great thing about owning your own business is no one's breathing down your neck to "get it done." On the flip side, a challenging thing about owning a business is no one says, "How are things going - really?" Most people aren't constantly self-directed and having a small group of people who applaud your successes and encouraging you can make a big difference helping you move more energy.

Make Real Progress: If you find yourself working on some areas of your business but not others you can only enjoy limited success. For example: If you're researching and building relationships but not selling - your business can only go so far. If you're selling now but not tracking cash flow - your business can only get to a certain point before problems surface. If you keep doing busy work but don't have a plan - your business is in danger. Support from wise, committed business owners like yourself can help you make real progress.

Feel Enthusiastic Again: Maybe you avoid certain tasks because they make you uneasy. If you need to get your health back on track to have more energy but you're too busy with your business to get to the gym and workout - a business owner like yourself who understands the pressures to keep you focused can make a world of difference. Ongoing support, such as with a MasterMinding group means you get a positive push on a weekly basis. It's sustained and keeps you going week after week and month after month.

That "Swift Kick" of Motivation: When you meet regularly with a small group of business owners who care about your success - you're more likely to rise to the occasion. People spend big bucks attending seminars for a kick of motivation. Two weeks later they're back in the same rut again. People often say they want more how-tos. However, what would truly help is getting back to basics and doing the things you've been avoiding. Growing comfortable and then confident with doing things that formerly gave you "the willies" will help you feel more enthusiastic, grow personally and get excited about your life and your business.

Get to the Real Reason: Sometimes we aren't brutally honest with ourselves about why our business or our life isn't flourishing. For example: A participant in one of my Masterminding for Success® groups believed asking for a sale was wrong. Another told me picking up the phone to make contact made her look weak or desperate. In both cases the real reason boiled down to fear. The sooner you face your concerns or fears the sooner you can get past it.

Build Your Confidence: When you do something you wouldn't do in the past your confidence grows. Our comfort zone is the boundaries around which we operate. For many people our comfort zone is way too small. Expanding your comfort zone might expose you to temporary fear - but it will also open you up to amazing new possibilities you never imagined. You become the courageous, confident person you always dreamed of.

Make Your Dreams Come True: You started your business because you wanted more time and money freedom. Opening up to support and accountability will help you make those dreams come true. If you're dedicated to create real success that works for your life and who you want to be. All you have to do is claim it and enjoy your success.

Do You Avoid People Who are
More Successful Than You?

By Denise Michaels

Have you ever:

Felt intimidated by a woman more successful than you?
Turned your intimidation into a reason to avoid her?
Conjured up flaws she must have to make you feel better?
Decided you couldn't tolerate her but you didn't know why?
Or, all of the above?

We don't necessarily hate highly successful men because many of us expect men will sometimes be more successful. It feels like the world is set up that way. But when it comes to another woman who's achieved success - watch out!

As part of a new venture, my business partner Stacey Hall and I, occasionally conduct free teleclasses introducing people to MasterMinding and showing them how it works. More importantly we show them how it can help improve their business and change their lives for the better.

After a recent introductory teleclass, I got an email from a woman who attended. I'll call her "Debbie." She said, she'd love to join a MasterMinding group, but wouldn't want to be on a weekly call with one particular person. I was stunned.

The person Debbie was referring to was a woman who contributed to the conversation appropriately. There was nothing off-putting, offensive or rude in what she said. However, it was obvious she's been quite successful.

I asked Debbie to explain. She replied, "That woman purposely made everyone else on the teleclass feel 'bad'." I could feel the hurt and bitterness in her words. "I've worked very hard in my life only to get screwed over and over again," she continued. In Debbie's mind, any woman doing better than her is purposefully out to make her feel bad and take advantage of her. She was extremely intimidated and put off by the other woman's success. I felt sad for her - because her "lack mindset" and belief will surely hold her back no matter how hard she works at her business.

She clearly has challenges with her self esteem and confidence level - something MasterMinding has helped countless people overcome.

If you believe anyone successful views themselves as "better than you" - you're putting yourself in a lower position. They didn't do it - you did.

Additionally, it will be far more difficult for you to be successful. Why? Because deep in your mind you may believe all women who succeed only want to make others feel bad and take advantage of them. Of course, if you're a nice person, a person of integrity, a person who cares you'd never do that. You've just created the scenario where you've blocked yourself from becoming a successful woman. Your negative beliefs about the women you connect with who are successful effectively block you from achieving success yourself.

Have you ever put down another person and the only REAL reason was because they were more successful and it made you feel uncomfortable or jealous? Doing that, even in your mind, assures you will never enjoy success.

Imagine if instead Debbie said to herself, "Y'know, it might be a little challenging at first being in a MasterMinding group with a woman more successful than me. She might live in a bigger house, or travel to enticing places and make bigger business deals. But maybe being around someone who's achieved more than I have can help me learn and grow."

If you decide not to feel bad about another woman's success (which is within your control) you can enjoy a wonderful, positive connection.

Several years ago I had a MasterMinding partner who was a millionaire. She was highly successful. She was extremely supportive and gave me a tremendous amount of support, encouragement and tips. I finally asked her what she got out of MasterMinding with me. We were both equals as women, but when it came to business she was clearly in the stratosphere. She told me she saw me as a person who was highly successful in relationships. That was one facet of her life where she had challenges, needed support and she felt she could definitely benefit from me. I was floored. Never assume just because someone else makes more money that you can't help them improve their life.

It's empowering and fun to be part of a MasterMinding group made of a mix of people from a myriad from highly successful to just getting started. With an open mind and heart you can and will benefit from all of them. Simply be ready to accept the gifts that come when you are happy to receive and you know we're all blessed in our own unique way. We all have good things to share.

About the Author:
Denise Michaels is author of the business bestseller, "Testosterone-Free Marketing" and Founder of the MasterMinding for Success® program. To discover more about how a MasterMinding group can help you achieve your goals and enjoy more time and money freedom go to http://www.MasterMindingforSuccess.com

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